Electronics and education look like unrelated businesses. The frustrations behind them turned out to be strikingly similar: products that did not last, inconsistent quality, unnecessary complexity, and technology that added friction instead of removing it.
A power bank that overstates its capacity and a classroom taught without a single model are the same mistake in different materials — both designed around what was convenient to produce rather than what was needed in use.
That shared diagnosis is what makes it coherent for one company to work in both. The expertise differs completely; the standard does not.
It also sets the boundary. We work where a practical, systems-led approach genuinely improves an everyday experience — and stay out of fields where we would simply be another entrant.