Electronics Evolved. Education Empowered.
QueryIQ@cirqed.com
Leadership
CirqEd is led by its founders — the people who sat in that café in December 2024 and decided the frustrations they were describing deserved a company rather than a conversation.
How CirqEd is led
CirqEd was not assembled by a management team looking for a market. It was started by four people who each brought a different, specific irritation to the same table — and who between them covered teaching, parenting, technology and product design.
That mix is still how decisions get made. A product question is argued from the classroom and the household as much as from the workshop and the spec sheet, because those were the four viewpoints that revealed the problem in the first place.
Leadership here means staying close to the work. The people directing the company are the people who will hear it first when something we shipped does not hold up.
As CirqEd grows, that responsibility widens rather than moves: clear ownership, honest review and the willingness to stop something that is not good enough.
The founding perspectives
Founding perspective
Years teaching across different countries without ever seeing mathematics receive the practical, hands-on support the sciences take for granted. Geometry explained without models. Assessment still done by hand, taking hours that belonged to students.
Founding perspective
Children growing up among touchscreens and constant innovation, then entering classrooms disconnected from that reality — schools investing in visible technology while the daily problems of teaching and learning went unsolved.
Founding perspective
Charging cables that fray too quickly, powerbanks that never deliver their claimed capacity, wearables overloaded with features but unreliable at basic tasks. Technology creating fresh inconvenience instead of removing it.
Founding perspective
The connection between the two worlds: whether the failure is an uninspiring classroom or an unreliable gadget, the cause is usually the same — a system not designed closely enough around real people.
How we lead
Three habits we are trying to build in from the start, while the company is still small enough for them to take hold.
01
Direction is set by the problem we are trying to solve and the person who has it — not by what is easiest to market or fastest to ship.
02
Whoever builds something carries it through to how it performs in real use. Responsibility does not stop at launch, and it does not transfer to a support queue.
03
Measurable priorities, clear accountability and a standing willingness to say a thing is not ready. Compliance and risk are treated as part of building properly, not as paperwork.
Get in touch
Partnerships, media enquiries and serious questions about how CirqEd is run all reach the same inbox.